From briefing to global delivery in 9 days. In 2017 Asics introduced their Tokyo inspired functional sportswear line Jyuni. Jyuni means twelve and it represents the movement of time and the constraints time brings. The idea behind the Jyuni concept is to empower individuals to break free from constraints.
For the global Jyuni White launch we were asked to realize appealing and engaging blogger and influencer packages, which was a great inquiry, of course. BUT there’s always a hook. Ours was the timing... From first briefing call to final door to door delivery (around the globe!) we had 9 days left.
So we took the meaning of Jyuni literal and broke free from time’s constraints. First we came up with a beautiful concept, which turned out to involve parts from more than 9 individual suppliers. :/ But luckily we have a great network and managed to get everything manufactured and distributed to more than 80 individual influencers, as well as to digital media houses like Highsnobiety and Hypebeast, on time.