The launch campaign of the new fragrance AXE BLACK in Germany included a fashion project with popular TV celebrity Joko Winterscheidt. Besides the new AXE Black products, the actual object of desire was a black T-Shirt designed by Joko and his company German Garment. Related to the fashion-ish way communication we held down launch events in the two german speaking capitals Berlin and Vienna.
CO therefore took care of the ambient design and the production of overall marketing materials from lighting to special product packagings and we managed the “Out of Home” production