We have been handling AXE D/A/CH print production for more than 15 years now and up to this day we love to work with the teams at Unilever and DOKYO.
And after countless (more than 100) projects under the “AXE Effect” umbrella, 2016 marked a special year in the AXE history. The brand went through a profound change from “boy gets girls” to “man loves who he is” brand. The change was communicated with a campaign slogan, saying “Find your magic”.
To celebrate each man’s own magic we produced a 100+ page magazine featuring all different kinds of young men. The 350K copies were distributed all over the D/A/CH region in kiosks, newspaper shops, bars, hairdressers, concept stores, etc. The launch event took place in a typical Berlin “Späti”.
See the following pages to get an idea of the magazine and to find your magic.
